We use traditional andinnovative marketing practices; design, fine Art, photography, and fashion as vehicles for the of information on the known components of Human Milk, and on the science of how breastfeeding works. Click onto our Science Page to find out what's in human milk and what it does.
Welcome to Human Milk.
We are an award-winning Brand and Global Education Movement
for the Health and Lives of Mothers and Infants.
Our mission is to save the lives and improve the health of mothers and children
around the globe by making the remarkable science of human milk and breastfeeding common knowledge, supporting women to
set and reach their own breastfeeding goals.
Our Human Milk Clothing & Accessories brand and our Education Outreach work hand in hand
and in partnership with governmental departments, healthcare organisations, institutions,
NGOs and individuals who use our multi-media resources for training
and education in 35+ countries.
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Our clothing brand and mission were chosen by the Evening Standard and The Independent as a
top UK sustainable and ethical
company to discover in 2022
We are proud winners of a
People, Environment, Achievement Award alongside
Sir David Attenborough and Triodos Bank, and finalists of the PEA 2023 Awards Product category. Results pending...
"Now in its 13th year, the PEA Awards is the UK’s leading sustainability and climate awards, honouring the individuals and teams behind the products, services and businesses that are changing the face of our planet."
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Empowering mothers
and those who care for them
Human Milk was founded by parents,
for parents.
We harness our many decades of experience in fashion, film, design, photography, music, Art and business, to communicate the remarkable science of human milk and breastfeeding.
We want this incredible science to be readily available to all parents, healthcare providers and the general public who form the eco-system around new mothers.
Billboard mock-up. We're working on making it real!
Picture...
The global infant and maternal mortality rate, malnutrition and ill health linked to infant feeding dramatically reduced.
Breastfeeding invested in and supported by family, friends, governments, healthcare services and businesses/work places at policy level and in practice.
Breastfeeding support services funded and available regardless of where mothers live, or their income.
Human donor milk accessible to every family who needs it as an alternative.
Infant feeding and parenting reducing its carbon footprint.
A global shift in our perception of women's bodies and mothering work.
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Our work supports every one of the UN Global Sustainable Development Goals.
Read more about the global impact of breastfeeding on the World Alliance for Breastfeeding Action website.
Onwards together, towards a world in which women's bodies and health, our mothering work, the health of our next generations and of our planet are understood, invested in and respected.
Human Milk on the BBC
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Breastfeeding is a vital global practice, the foundation of our human existence, and it should not rest on the shoulders of individual mothers. This is why we work directly with families, but also with healthcare professionals and the people who form the eco-system around new mothers.
Please note... An intrinsic part of supporting women is supporting their right to bodily sovereignty. We respect women who do not want to breastfeed. This is their decision, based on their lived realities, their needs and the needs of their family. We have not walked in their shoes.
We respect every women's body and choice, unequivocally.
Mothers
Are you breastfeeding or thinking about it?
Welcome to your village
Feast your eyes on the science of human milk. You don't need to eat or live in any special way to produce it. Your body is truly remarkable. We hope it inspires and empowers you.
If you're struggling, have a look at our 'Is This Normal?' page. You might find that all is as it's meant to be.
If not, our 'Find Support' page lists qualified support ready to help you today.
It's a great idea to join some online groups before your baby arrives and
meet other mothers who will journey with you.
If you want to find stylish clothes and accessories that happen to be easy to breastfeed in and you can carry on wearing long beyond, have a look at our shop. Proceeds help us to help you
"I’m always in awe when I see these scientific facts about mother’s milk which then inspires me to keep going despite all the hard work and dedication." Pai
“Knowing the science, I feel inspired, encouraged and resolutely stubborn in my difficult bf journeys.” Nicola
“Knowing the science made me more determined to breastfeed.” Cheryl
"Honestly, breastfeeding felt like the greatest thing I had ever done. Knowing the science gave me a sense of surety of purpose whilst people told me I should stop." Amy
"Knowing the science makes me feel in awe. I breast-fed each one of my four children for a little over two years. It makes me feel empowered that I was able to give each one of my children what they needed for so long." Yadira
"It just amazes me so much, just how smart and complex our bodies are. It is fascinating and should really be shouted about and promoted more." Abbie
“I love your work. Reading your Facebook posts during my 3:00 milk expressing is what keeps me going on my not as expected breastfeeding journey.” Mariana
Healthcare Providers
Healthcare providers around the world use our resources to train staff and support the parents they work with. These are free of charge to ensure equitable access.
When a mother approaches a healthcare professional for help with breastfeeding, it's critical to know why it matters, how to help her, or where to refer her.
"We use the Human Milk advert in our Health Visitor and Children’s Centre staff training and they love it! It also has an appeal to dads by including them and giving the science behind BF, which they like.
When used in peer support training, they really like the fact that it presents the values of breast milk itself rather than the act of breastfeeding. They also like the term human milk and feel
this breaks down some barriers especially with younger people around the word breast! I know we find this hard to believe but actually it’s valid with younger people"
Healthcare NHS Foundation Trust
We use the Human Milk video in all of our staff, manager and volunteer training. It’s great to have such a professional resource rooted in science
to share in our training. Every time we show the advert or use the quotes it immediately highlights some of the huge benefits of breastfeeding and encourages even those who were sceptical to know more."
T. Grant, Public Health, North Somerset Council UK
Click on the posters below to view them in full page.
Who is using our resources?
Since our 'Human Milk, Tailor-Made for Tiny Humans' advert was launched in 2017, it has been viewed over 8.5 million times online & thousands offline, and it has been our honour to receive hundreds of requests from all corners of the globe to use our materials for education.
Visit our 'Education Resources' page to access all our materials free of charge.
Things we're working towards
Billboard mock-ups. How awesome would it be!!?
New adverts &
stills photoshoots
Clothing & Accessories
International marketing campaigns
Global Community & Merchandise
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We would like to expand our footage and imagery to further represent families around the globe and deliver more incredible information about human milk and breastfeeding. All our current resources are placed on social media and made freely available. These resources have the potential to be offered as training packages and ongoing tools for healthcare providers and volunteers, as well as schools for biology modules.
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Human Milk Clothing & Accessories has the potential to fund all our other activities, serving and supporting parents both via the clothes & accessories themselves and the associated events, shows, press etc, and via our education outreach. Imagine being a leading go-to women's wear brand for maternity clothes and beyond, accessories, homeware and more, where women can find great outfits for all sorts of occasions alongside knowledge, community and support, and having the option to remain customers well beyond breastfeeding, helping us to lift up the next generations of mothers and infants.
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We could lead campaigns in the UK and around the globe (billboards, buses, bus stop posters, magazines...) There is so much to say about human milk and so much urgency for the knowledge to be delivered in an inspiring way and absorbed by global communities.
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Better serving healthcare providers: We are working towards offering more comprehensive education and training packages to our healthcare partners, alongside free merchandise (mugs, pens, water bottles etc), signposting to our website and its additional support for parents, and helping to normalise human milk and breastfeeding in the environments new parents visit for perinatal appointments.
